London and Switzerland both enjoying high occupancy rates
The first easyHotel opened in London's Earls Court in August offering rooms for as little as £20 and achieved a 97% occupancy rate in its first month, with the rate increasing to 98% occupancy in September. After only 5 days in October the London easyHotel occupancy rate for the entire month is already running at 93%. These very high occupancy rates have been achieved with easyHotel in London spending practically no money on advertising.
The global growth of easyHotel will come through franchising and the first easyHotel franchisee in Basel, Switzerland had already signed up before the first easyHotel in London was open. The success of easyHotel in Basel has been as impressive as the easyHotel in London. It opened on 5 September with prices starting from £11 and in its first month had a 97% occupancy rate.
easyHotel offers consumers a safe, clean, private room with en-suite facilities in urban centres, where customers can accept a smaller space for a smaller price.






