easyHotel Johannesburg exterior

April 2012

Lonrho and easyGroup to open first ‘easyHotel by Lonrho’ in Africa

Lonrho and Sir Stelios Haji-Ioannou’s easyHotel Group will open their first African budget hotel  in Johannesburg on the 26th of March 2013.  ‘easyHotel by Lonrho’, Johannesburg, De Korte Street  will offer 60 great bedrooms across seven floors. ,

Situated on famous De Korte Street at the heart of Johannesburg’s Central Business District (CBD), the hotel occupies one of the highest profile locations in the country. The hotel is close to world-class companies including Liberty Group Ltd and South African Breweries and a short distance fromAfrica’s leading business school at the University of the Witwatersrand. It is also convenient for the Johannesburg City Government offices.

‘easyHotel by Lonrho’ will be the first trans-continental hotel brand in Africa specifically designed to be accessible to the many, rather than the few. easyHotel’s low-cost business model permits the customer to enjoy an international hotel bedroom at a great price. The “easy” brand is one of the world’s most recognised value for money brands.  The style, the fresh approach to hotel keeping and the great bedroom that easyHotel by Lonrho, Johannesburg CBD introduces to the market is intended to bring quality accommodation to the mass consumer market.

‘easyHotel by Lonrho’, Johannesburg CBD, De Korte Street will provide consumers with a clean, safe and branded hotel experience at a great rate. easyHotel’s arrival into the Johannesburg market will challenge people travelling for business, leisure and visiting friends and family to think again - sowhy pay more?

Opening its first ‘easyHotel by Lonrho’ at the heart of Johannesburg, the commercial capital of South Africa, demonstrates Lonrho Hotels’ corporate objective of operating hotels in Africa’s high demand, high growth destinations.

easyHotel Johannesburg CBD, De Korte Street is the latest addition to the Lonrho Hotels portfolio, joining the Hotel Cardoso - Maputo, Leopard Rock Hotel & Championship Golf Course – Mutare,  Grand Karavia - Lubumbashi, Grand Hotel Kinshasa and Lansmore Masa Square - Gaborone. Lonrho’s arrival in the South African market is significant, both the location of the property and its positioningat the budget end of the market.

Gautrain, the high-speed direct rail connecting O.R. Tambo International Airport with Sandton, Pretoria, Rosebank and the Johannesburg CBD, connects De Korte Street with O R Tambo International; ensuring that easyHotel by Lonrho, Johannesburg CBD, De Korte Street will be the best place from where travellers can work, rest and play in Braamfontein and the greater Johannesburg City.

South Africa is indisputably the largest entry point to the Continent  with Johannesburg as the primary international gateway to the African hub. The country also remains very popular with the US, UK and German markets for both leisure and business travel, whilst over the last five years, arrivals from China and India have increased year on year.

Comments Ewan Cameron, CEO of Lonrho Hotels: "We are pleased to be bringing one of the world's leading consumer brands to the South African hotel market. After securing such a landmark property, Lonrho Hotels looks forward to making South Africans and the country’s visitors happy by offering; branded, stylish and excellent location all for a fantastic price.”

Comments Geoffrey White, CEO of Lonrho: “This new project between Sir Stelios and Lonrho starts the roll-out of easyHotels.com by Lonrho throughout Africa. This will be the first of many hotels specifically designed to provide an international standard hotel room at a budget price starting from US (R290) per room per night.  easyHotel.com by Lonrho will meet a growing demand across the continent for a quality budget hotel chain Lonrho is already a significant name across Africa..”

Comments Sir Stelios Haji-Ioannou, Chairman of easyGroup:

“easyHotel is all about simple comfort and great value, so I’m delighted to open our first African hotel in Johannesburg. The city has a wealth of attractions for leisure and business visitors and this new easyHotel will allow them to enjoy the best of Johannesburg, without the expense. I’m confident that easyHotel fans will soon be putting South Africa on their destinations wish list. I look forward to working closely with Lonrho as we introduce quality, value-for-money services throughout  Africa.”

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