Cookie Policy

What this policy covers

(Updated July 2020)

• What is a cookie?
• Cookies we use and why
• Alteration of cookie settings
• What to do if you do not consent to cookie use
• Other general information about cookies
• Use of first and third party cookies
• Table of cookies used on our Website

What is a cookie?

easyHotel UK Limited (“easyHotel”, “we” or “us”) uses cookies on our websites (referred to collectively as “our Website”). Cookies are small text files containing small amounts of information which are downloaded and may be stored on your device e.g. your computer (or other internet enabled devices, such as a smartphone or tablet). We may also use similar techniques, such as pixels, web beacons, and for the sake of consistency all of these techniques will be referred to in this Cookie Policy as ‘cookies’.

Cookies we use and why

It is important you know what cookies our website uses and for what purposes. We use: necessary cookies; functional cookies; analytics and performance cookies; and advertisement cookies to provide customised advertisements. Further details are below.

Necessary cookies

Necessary cookies are essential for the operation of the Website and help you to navigate it. Without these cookies, we may not be able to provide the services you have asked for. These cookies also help to support website security and basic functionality and are necessary for the proper operation of our Website.

Functional cookies

Functionality cookies are used to provide you the best user experience. They also allow the Website to remember choices made (such as language or the region you are in) and provide enhanced, more personal features.

Analytics and performance cookies

Performance cookies help us to understand the behaviour of our visitors and their usage of the Website in an aggregated manner. This allows us to continuously improve the Website to provide the best user experience. These cookies are also used to help us understand how effective our advertising is; for instance, these cookies tell us which pages visitors go to most often, and if they get error messages from web pages.

All information these cookies collect is aggregated, to assist us to improve how a website works.

Advertisement cookies

These are used to provide users with customised advertising based on the pages you have visited and in order to analyse the effectiveness of advertising.

Some of the cookies we use are session cookies which are temporary and allow us to link your actions during a single visit to our site, and which are erased when you close your browser. Others are persistent cookies which remain on your device for the period of time specified in the cookie (see Table of cookies used on our Website for details of how long these cookies persist).

Alteration of cookie settings

If you do not wish to accept non-essential cookies in connection with your use of our Website, you have the following options:

• not to accept cookies via the pop-up cookie banner and consent preferences on our Website <a href="#" class="cky-banner-element">Change Cookie Preferences</a>; or
• turn off cookies at any time (see section below for more details on how to do this), but please be aware that this may affect the functionality of the Website;.

Please note that disabling the cookies settings on our Website will not result in the deletion of any cookies that have already been set – however, you can delete these at any time by accessing the browser settings on your device (see section below for more details on how to do this).

What to do if you do not consent to cookie use

On our Website (link above) you are provided with the option to customise consent preferences (link above)

Once you have given us your agreement to the use of non-essential cookies, we shall store a cookie on your computer or device for the duration specified in the Table of cookies used on our Website.

If you wish to withdraw your consent to the use of cookies that are already in use you may block these cookies through your internet browser settings for each browser you use. You can also use your browser settings to remove any cookies that we have already set on your device.

Please be aware that refusing consent to cookies set on our Website may impact the functionality or performance of the website, or prevent you from using certain services provided through the website.

The following links may assist you in managing your cookies settings, or you can use the ‘Help’ option in your internet browser for more details:

• Internet Explorer: http://support.microsoft.com/gp/cookies/en
• Mozilla Firefox: http://support.mozilla.com/en-US/kb/Cookies
• Google Chrome: http://www.google.com/support/chrome/bin/answer.py?hl=en&answer=95647
• Safari: http://support.apple.com/kb/PH5042
• Opera: http://www.opera.com/browser/tutorials/security/privacy/
• Adobe (flash cookies): http://www.adobe.com/security/flashplayer/articles/lso/

Other general information about cookies:

The following links contain further information about cookies:

• http://www.aboutcookies.org/
• https://ico.org.uk/global/cookies/

Use of first party and third party cookies

Cookies can be ‘first party’ or ‘third party’ depending on the domain that sets them. In relation to our website, first party cookies are set by us and information is collected and used by us in accordance with the terms of this Cookie Policy and our Our Website Privacy Policy.

Please note that third parties (including, for example, advertising networks and providers of external services like website analysis services) may also use cookies, over which we have no control, although we may receive services from these third parties (including, for example, for targeted advertising purposes and website analytics). Third party cookies are set by third parties and information is collected and used in accordance with their policies. Third party cookies set on our Website include those from:

• Google, Google Analytics, Google AdSense
• Facebook

Contact information

If you have any questions or concerns about our use of cookies, please contact us via https://www.easyhotel.com/contact-us.

Cookies used on our website:

Necessary Cookies

• easyhotel-api - This cookie supports website functionality. It stores details required for API. It is only in use during the session.
• eh user - This supports website functionality. It stores user details. It is only in use during a logged in session.
• eh_site_lang
• This cookie supports website functionality. It saves user locale for region-specific language, currency and policy settings. It is only in use during the session.
• clientId This cookie allows the website to recognize a user across different sessions and interactions, even if they are not logged in.
• cf_clearance - This cookie is used by Cloudflare to distinguish between legitimate users and potentially harmful traffic, enhancing both security and user experience.
• __cf_bm - This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
• _abck - This cookie is used to detect and defend when a client attempt to replay a cookie.This cookie manages the interaction with online bots and takes the appropriate actions.
• bm_sz - This cookie is set by the provider Akamai Bot Manager. This cookie is used to manage the interaction with the online bots. It also helps in fraud preventions
• ASP.NET_SessionId - Issued by Microsoft's ASP.NET Application, this cookie stores session data during a user's website visit.
• ARRAffinitySameSite - This cookie is set by Windows Azure cloud, and is used for load balancing to make sure the visitor page requests are routed to the same server in any browsing session.
• __cfruid - Cloudflare sets this cookie to identify trusted web traffic.
• ARRAffinity - ARRAffinity cookie is set by Azure app service, and allows the service to choose the right instance established by a user to deliver subsequent requests made by that user.
• cookieyes-consent - CookieYes sets this cookie to remember users' consent preferences so that their preferences are respected on subsequent visits to this site. It does not collect or store any personal information about the site visitors.
• thn_id - The Hotel Network sets this cookie to identify users with a unique ID consisting of a hexadecimal representation of characters. This cookie is used in order to identify users on their subsequent visits to the websites of the hotels in the network. This cookie allows the user experience to be customised.
• C - Adform uses this cookie to identify is a user's browser accepts cookies.
• _ha_aw - Description is currently not available.
• _ha_dc - Description is currently not available.
• JOTFORM_SESSION - This cookie is set by JOTFORM. It registers a unique ID for the visitor in order for the website to recognize the visitor.
• guest - Registers data on visitors' website-behaviour. This is used for internal analysis and website optimization.

Functional Cookies

• ar_debug - This cookie is set by doubleclick: a Google advertisement company). It is used for debugging and diagnostics purposes
• receive-cookie-deprecation - This cookie is used by Google to fucntionally support cookie depreciation.

Advertisement Cookies

• IDE - Google DoubleClick IDE cookies store information about how the user uses the website to present them with relevant ads according to the user profile.
• test_cookie - doubleclick.net sets this cookie to determine if the user's browser supports cookies.
• fr - Facebook sets this cookie to show relevant advertisements by tracking user behaviour across the web, on sites with Facebook pixel or Facebook social plugin.
• _gcl_aw - DoubleClick sets this cookie to understand user interaction with the site and advertising.
• TACds - This cookie is set by the provider TripAdvisor. This cookie is used for showing travel information and ads based on the user preferences.
• SRT - This cookie is set by the provider Tripadvisor. This is a Tripadvisor session cookie used for advertising purposes.
• TART - This cookie is set by the provider Tripadvisor. This cookie is used for viewing contents and ads from Tripadvisor, which in return helps to earn money from Tripadvisor if the visitor has clicked the ads.
• TAUD - This cookie is set by the provider Tripadvisor. This is Tripadvisor session cookie used for advertising purposes.
• GCL_AW_P - This cookie is used by GoogleAds to provide ad delivery or retargeting.
• _ha_gs - This cookie is set by Google Hotel Ads. It measures effectiveness of Google Hotel Ads.
• _gcl_aw - DoubleClick sets this cookie to understand user interaction with the site and advertising.
• TASameSite - This cookie is set by TripAdvisor.
• __vt - This cookie is set by TripAdvisor. It links user’s preferences and website behaviour with the TripAdvisor website.
• PMC - This cookie is set by TripAdvisor. It is used to display embedded content from TripAdvisor
• TASID - This cookie is set by TripAdvisor. It is used to display embedded content from TripAdvisor

Analytics Cookies

• _ga_* - Google Analytics sets this cookie to store and count page views.
• _ga - Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.
• _fbp - Facebook sets this cookie to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising after visiting the website.
• TADCID - Tripadvisor sets this cookie to store a unique ID for users, to help them view embedded content from Tripadvisor.
• TAUnique - TripAdvisor sets this cookie to track visitors across websites.
• TASession - TripAdvisor sets this cookie to track visitors across websites.
• cid - The cid cookie helps to identify unique visitors and understand their site behaviour at different times.
• uid - This is a Google UserID cookie that tracks users across various website segments.
• _gid - Google Analytics sets this cookie to store information on how visitors use a website while also creating an analytics report of the website's performance. Some of the collected data includes the number of visitors, their source, and the pages they visit anonymously.
• _gat_gtag_UA_* - Google Analytics sets this cookie to store a unique user ID.
• _gat_UA-* - Google Analytics sets this cookie for user behaviour tracking.
• mp_*_mixpanel - Mixpanel sets this cookie to determine how users use the website so that a good user experience can be provided.
• _gcl_au - Google Tag Manager sets the cookie to experiment advertisement efficiency of websites using their services.
• _hjSessionUser_* - Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.
• _hjSession_* - Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.
• _hjTLDTest - To determine the most generic cookie path that has to be used instead of the page hostname, Hotjar sets the _hjTLDTest cookie to store different URL substring alternatives until it fails.
• adfid - This cookie used by Sojern to track performance.
• _gcl_dc - This cookie is set by Google analytics and is used to track ad interactions and conversions for ad campaigns.
• userReferer - This cookie is set by JOTFORM. It determines how the user accessed the website. This information is used by the website operator in order to measure the efficiency of their marketing.
• _gac_UA-109688112-2 - This cookie is used by Google Analytics and GoogleAds to perform analytics
• _gcl_gs - This cookie is used by Google Analytics and GoogleAds to store and count pageviews