FRANCHISING WITH EASYHOTEL
Why easyHotel?
easyHotel is a fast-growing, international, ecologically responsible hotel chain focusing on the “affordable” segment.
easyHotel is the clever choice for people wanting to indulge in all that the city has to offer without spending on unnecessary hotel frills.
easyHotels enjoy high occupancy levels and margins, efficient use of space, adapted to mixed-use projects, flexible brand standards and a resilient business model.
Benefits of Franchising with Us
- Intrinsic brand recognition with the easyFamily of Brands
- Compact rooms (10-12sqm) – breakfast rooms optional – minimal common areas
- Low construction/conversion costs – low FF&E costs
- New design - typifies “affordable” but “sustainable” with one instantly recognisable design feature
- Diversified guest profiles – savvy tourists, couples, groups, businesspeople-on-a-budget, families
- Ultra-limited service
- Low operational costs
- High occupancy – average 85%
- High margin – GOP >55%
- Strong return on investment – unlevered yield of >10%
- Long term commitment – contracts up to 20 years
Our 3 Brand Pillars
Super Price
- Everything needed for a good night’s sleep – no more, no less
- Top quality on what matters most (4* mattresses, full blackout curtains, quiet rooms, free WiFi)
Super Sustainable
- Frugal design and compact rooms
- City centre locations > clients use public transport
- Integrated in local economic ecosystem (no conference rooms, limited food & beverage)
- Low carbon over lifecycle
Super Easy
- All-in App mobile check-in and eKey with automated ID scan
- 3-click mobile first booking
Development Criteria
What are we looking for?
Locations:
- Main European cities and close-neighbouring territories
- Close to public transport
- Close to restaurants, bars, cafes or food retail
Assets
- Existing hotels
- Conversion projects
- New build
- Mixed-use possible
Contracts
- Franchise (up to 20 years)
- Master Franchise (mainly outside Europe)
- Management contracts
Size
- 50-60 rooms minimum (Franchised)
- 180-200 rooms minimum (Management Contracts)
- Minimum surface area: 2000sqm
- Rooms: average 12sqm (depending on building and location)
Terms
- Franchise Agreements are signed for up to a 20-year period.
- Franchisees pay a sign-on fee and then ongoing royalty and marketing fees
- Download our Fact Sheet here
Franchise enquiry
OUR LOCATIONS
easyHotel has an estate of c. 50 hotels with c. 5,000 rooms.
17 hotels are franchised with 1,250 rooms and 32 hotels are owned with 3,500+ rooms.
OPEN HOTELS
Marseille
Paris Nord Aubervilliers
Dublin
Amsterdam City Centre
Basel
Cardiff
Sheffield
Edinburgh
London City Shoreditch
Birmingham
London Croydon
London Victoria
London Paddington
London South Kensington
Glasgow
Manchester
Zurich City Centre
Amsterdam Arena Boulevard
Amsterdam Zaandam
Den Haag - City Centre
Rotterdam
Berlin
Budapest
Sofia
Brussels
Liverpool
Newcastle
Maastricht
Den Haag - Scheveningen Beach
Belfast
Leeds
Reading
Barcelona
Lisbon
Ipswich
Milton Keynes
Zurich West
Nice
Malaga
Oxford
Paris - Charles de Gaulle Airport
Zurich Limmatplatz
Zurich Main Station
Hotels Under Development
Barcelona Meridiana
Valencia
Alicante
Madrid San Blas
Geneva
Board Of Directors
Alexandre Aquien
Chairman
Harm Meijer
Board Member
Stanislas Henry
Senior Vice President, Operations and Strategic Partnerships, Europe
Karim Malak
Chief Executive Officer
Share Trading
The shares remain freely tradeable, but they are no longer tradeable on AIM and no other formal facility (such as CREST) will be available to facilitate the trade.
If you still hold easyHotel Limited shares and wish to discuss selling them, please email details of your holding to [email protected].
Please address to Jayne or Nichola. Link Market services limited are the registrars. Company number is 2605568.