DEVELOPMENT OPPORTUNITIES
Why easyHotel?
easyHotel is a rapidly expanding great value and low-carbon hotel brand. Our flexible and unique product means we can work with a range of assets including new build, existing hotels and office conversions across freehold, leasehold and franchise tenures.
It’s our simplicity and efficiency along with our compact, smartly designed room that makes us a leading proposition for the value hotel market. Instead of unnecessary and costly extras, guests are provided with everything they need for a comfortable stay, without any unnecessary frills or added costs. This includes comfortable beds, en-suite bathrooms, air conditioning, and free Wi-Fi.
As part of the easy family of brands, easyHotel enjoys strong brand recognition across Europe and to date has c. 50 hotels.
A leading travel brand with solid shareholders
- easyHotel was founded in 2004 by Sir Stelios Haji-Ioannou, the founder of easyJet.
- easyHotel is part of the renowned easy family of brands – ranked #1 in the UK and #2 in France, Germany and Italy as preferred travel brand.
- In 2019, ICAMAP and CDPG acquired a majority stake in the company. This consortium owns 80% of easyHotel.
- ICAMAP
Fund management company specialised in real estate, founded in 2013 and headed by its founding Partners: Guillaume Poitrinal, Harm Meijer and Alexandre Aquien. Manages €1.7bn of equity on behalf of 28 leading international, institutional and family office investors.
- CDPG
Canadian real estate company and a subsidiary of the Caisse de dépôt et placement du Québec, one of Canada’s leading and biggest institutional fund managers with C$51 Billion in real estate assets (as of 31 Dec 2019)
The core of easyHotel
Super Low Carbon
- Frugal design and compact rooms
- City centre locations > clients use public transport
- Integrated in local economic ecosystem (no conference rooms, limited food & beverage)
- Low carbon over lifecycle
Super Easy
- All-in App mobile check-in and eKey with automated ID scan
- 3-click mobile first booking
Super Price
- Everything needed for a good night’s sleep – no more, no less
- Top quality on what matters most (4* mattresses, full blackout curtains, quiet rooms, free WiFi)
A leader in affordable low-carbon hotels throughout Europe with the lowest carbon emissions per occupied bed in the industry. Our low-carbon model isn’t just great for the planet, it’s great for business too with the highest GOP per sqm in the value category.
Development Criteria
Locations:
- Main cities and markets
- Directly accessible by public transport
- Close to restaurants, bars, cafes or food retail
Assets
- Existing hotels and going concerns
- Development projects
- Redevelopment / repurpose / conversions
- Mixed use
Contracts
- Acquisition of businesses and premises - freehold
- Leasehold
- Franchise
Size
- 80 rooms minimum
- Minimum surface 1,500 sqm
- Average of 19sqm floor area including common areas per room depending on the building
Development Fact Sheet
Franchise enquiry
OUR LOCATIONS
easyHotel has an estate of c. 50 hotels with 4,900 rooms.
Our network is made up of 17 franchised hotels with 1,250 rooms and 32 owned and leased hotels with 3,500+ rooms.
OPEN HOTELS
Marseille
Paris Nord Aubervilliers
Dublin
Amsterdam City Centre
Basel
Cardiff
Sheffield
Edinburgh
London City Shoreditch
Birmingham
London Croydon
London Victoria
London Paddington
London South Kensington
Glasgow
Manchester
Zurich City Centre
Amsterdam Arena Boulevard
Amsterdam Zaandam
Den Haag - City Centre
Rotterdam
Berlin
Budapest
Sofia
Brussels
Liverpool
Newcastle
Maastricht
Den Haag - Scheveningen Beach
Belfast
Leeds
Reading
Barcelona
Lisbon
Ipswich
Milton Keynes
Zurich West
Nice
Malaga
Oxford
Paris - Charles de Gaulle Airport
Zurich Limmatplatz
Zurich Main Station
Hotels Under Development
Barcelona Meridiana
Valencia
Madrid Alcala
Alicante
Geneva Airport Ferney Voltaire
Board Of Directors
Alexandre Aquien
Chairman
Harm Meijer
Board Member
Stanislas Henry
Senior Vice President, Operations and Strategic Partnerships, Europe
Karim Malak
Chief Executive Officer
Share Trading
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